ElucidateAtlas
Atlas
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PepsiCo

PEPNASDAQConsumer Defensive

$150.37
$127.6052w range$171.48
Mkt cap $205.55B
Horizon
Analyst Consensus45 analystsCount of sell-side desks contributing a rating to the blended consensus, aggregated via Bloomberg Terminal and refreshed as of the snapshot date.
45Hold
  • Strong Buy1
  • Buy15
  • Hold28
  • Sell1

Source: Bloomberg Terminal as of May 20, 2026

Consensus ratingThe blended sell-side rating — the modal call across all covering analysts (Strong Buy → Strong Sell).: Hold

Aggregated from 45 sell-side desks · 12-month targets · Bloomberg Terminal

Target trendHow the analyst 12-month price target has moved over time. Each point is the average target across estimates from that window — all-time, then the trailing year, quarter, and month — ending at today's consensus. A rising line means targets are being revised up.Today's consensus$174.00+1.3%

Consensus 12-month target, by recency of estimate.

Average target across all estimates on record. $177.08 · 71 analysts$177ALL71Average target across estimates published in the last year. $164.10 · 20 analysts$1641Y20Average target across estimates published in the last quarter. $168.00 · 4 analysts$1683M4—1Mno est.Today's consensus · $174.00$174Todayconsensus

↑ Targets revised up 6.0% vs the trailing-year average ($164.10).

Source: Bloomberg Terminal as of May 20, 2026

DCF vs consensus

Narrative vs raw calc

Our model is more constructive than the desk.

Atlas DCF

$169.57

+12.8% vs price

Street target

$174.00

+15.7% vs price · Hold

Atlas discounts a normalized free-cash-flow base and a moat that survives the current volume soft patch — that lands fair value above today's price. The sell-side carries a higher headline target but stays parked at Hold, anchored to two soft quarters and an uninspiring near-term tape. The gap is duration: the street is trading the next print, our DCF is pricing the next decade of pricing power and the dividend.

Rating & target changes

Each row is one covering firm moving its rating and 12-month price target — newest first.

8 actions

Individual rating or price-target changes from covering firms, newest first. An upgrade raises the rating, a downgrade cuts it, and a maintained call restates the existing rating (often with a revised target).
  1. MAY 15BernsteinUpgrade
    Target$138.00→$168.50
    +22.1%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Upgrade on Frito-Lay Q1 margin beat; pricing power durable, channel checks show shelf reset normalizing

  2. MAY 8StifelUpgrade
    Target$132.00→$162.00
    +22.7%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Upgrade; salty-snack scanner data inflected in April, GLP-1 demand drag overstated by 200bps

  3. APR 29TruistMaintained
    Target$158.00→$152.50
    −3.5%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Reiterate Buy; trims target on LatAm FX translation but flags productivity program ahead of plan

  4. APR 14Morgan StanleyDowngrade
    Target$175.00→$134.00
    −23.4%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Pricing power exhausted in LatAm; resets terminal-margin assumption 80bps lower through FY28

  5. APR 2Deutsche BankDowngrade
    Target$168.00→$128.00
    −23.8%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    GLP-1 demand fears resurface; snack-volume slowdown in N. America extends to 3 consecutive scans

  6. MAR 20BMO CapitalMaintained
    Target$162.00→$149.50
    −7.7%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Reiterate; cuts on FX and Quaker recall residual, but beverages mix-shift to zero-sugar tracking favorably

  7. MAR 6Raymond JamesDowngrade
    Target$172.00→$130.00
    −24.4%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Downgrade on snack-volume slowdown; private-label share gains accelerating in club + mass channels

  8. FEB 11Wells FargoMaintained
    Target$155.00→$142.00
    −8.4%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Reiterate; trims on Mexico peso headwind and softer away-from-home traffic in QSR partners

Source: Bloomberg Terminal as of May 20, 2026