ElucidateAtlas
Atlas
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Apple Inc

AAPLNASDAQTechnology

$298.97
$193.4652w range$303.20
Mkt cap $4.39T
Horizon
Analyst Consensus110 analystsCount of sell-side desks contributing a rating to the blended consensus, aggregated via Bloomberg Terminal and refreshed as of the snapshot date.
110Hold
  • Buy38
  • Hold60
  • Sell12

Source: Bloomberg Terminal as of May 20, 2026

Consensus ratingThe blended sell-side rating — the modal call across all covering analysts (Strong Buy → Strong Sell).: Hold

Aggregated from 110 sell-side desks · 12-month targets · Bloomberg Terminal

Target trendHow the analyst 12-month price target has moved over time. Each point is the average target across estimates from that window — all-time, then the trailing year, quarter, and month — ending at today's consensus. A rising line means targets are being revised up.Today's consensus$248.00−0.8%

Consensus 12-month target, by recency of estimate.

Average target across all estimates on record. $210.00 · 242 analysts$210ALL242Average target across estimates published in the last year. $243.00 · 58 analysts$2431Y58Average target across estimates published in the last quarter. $258.00 · 13 analysts$2583M13Average target across estimates published in the last month. $250.00 · 9 analysts$2501M9Today's consensus · $248.00$248Todayconsensus

↑ Targets revised up 2.1% vs the trailing-year average ($243.00).

Source: Bloomberg Terminal as of May 20, 2026

DCF vs consensus

Narrative vs raw calc

Our model is more cautious than the desk.

Atlas DCF

$251.22

−16.0% vs price

Street target

$248.00

−17.0% vs price · Hold

Atlas's DCF lands below the current price — the multiple already capitalizes a services re-rate and a hardware cycle that has to keep compounding to justify the tape. The street stays warmer, leaning on buybacks, an installed base that prints recurring revenue, and momentum few want to fade. The gap is the terminal assumption: consensus extrapolates the premium, our DCF fades growth toward GDP and the equity no longer clears.

Rating & target changes

Each row is one covering firm moving its rating and 12-month price target — newest first.

8 actions

Individual rating or price-target changes from covering firms, newest first. An upgrade raises the rating, a downgrade cuts it, and a maintained call restates the existing rating (often with a revised target).
  1. MAY 12Wells FargoDowngrade
    Target$280.00→$255.00
    −8.9%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Services growth re-rates lower; cuts to Equal-Weight pending capital-return signal at June analyst day

  2. MAY 6JPMorganMaintained
    Target$290.00→$272.00
    −6.2%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Trims target on FX drag and softer iPhone 17 refresh cadence; thesis intact on installed-base monetization

  3. APR 28BarclaysDowngrade
    Target$250.00→$225.00
    −10.0%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    AI-on-device proof point slips again; peer multiple compression no longer justified at 28x forward

  4. APR 15Evercore ISIMaintained
    Target$285.00→$298.00
    +4.6%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Reiterates on India unit growth + services ARR step-up; raises target on accelerating buyback pace

  5. MAR 24Bank of AmericaDowngrade
    Target$295.00→$248.00
    −15.9%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Downgrade on Services deceleration; App Store + advertising line items decelerated 4 quarters running

  6. MAR 10Morgan StanleyUpgrade
    Target$265.00→$292.00
    +10.2%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Upgrade on EM mix shift + cap-return optimism; sees $115B buyback authorization at WWDC

  7. FEB 19UBSDowngrade
    Target$278.00→$240.00
    −13.7%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Peer multiple compression; hardware cycle visibility weakest since FY23, AI narrative not closing the gap

  8. JAN 29CitiMaintained
    Target$285.00→$270.00
    −5.3%How much this firm moved its own 12-month price target versus its prior note — not the stock's upside to the new target, nor a change relative to the blended consensus.

    Reiterate Buy; trims on FX but flags services gross-margin upside into 2H

Source: Bloomberg Terminal as of May 20, 2026